What is Ansoff's Growth Matrix? (Definition, Examples, Implications): Ansoff's Growth Matrix, also called the Ansoff Matrix or Product-Market Growth Matrix, is a strategic planning instrument developed by ... atOptions = { 'key' : 'a8dfc29b76f8e0e43144f40c1f6e4e79', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write('');